What's Moving in Produce
Real-time signals from CMA distributor partners and retailer resets. Use these insights to align assortment, packaging, and storytelling with what buyers are activating now.
Trend pulses
Each card outlines the momentum score assigned by CMA analysts, plus the categories distributors cite when requesting samples.
Plant-based meal kits
Impact score: 8.7Retailers are designing turnkey produce-forward meal kits that rely on clean-label sauces and prepped veg, raising demand for assortments that rotate weekly but stay traceable.
Imperfect produce initiatives
Impact score: 7.9Distributors package Grade B fruit into curated value packs, keeping farms on plan while positioning sustainability narratives in perimeter displays.
Functional beverages
Impact score: 8.2Cold-pressed purees and probiotic blends are taking over juice sets, requiring high-frequency replenishment models and co-packed cold chain expertise.
Indoor / vertical farms
Impact score: 8.9Vertical farms negotiate direct store delivery partnerships with distributors to balance short shelf life with hyper-local freshness promises.
Regenerative certifications
Impact score: 7.4Retailers elevate regenerative agriculture seals across produce marketing, pushing documentation standards similar to organic rollouts a decade ago.
Weekly movement brief
Subscribe to the CMA movement brief for datapoints on velocity, shrink, and promotional lifts across perimeter categories. We pair anonymized distributor data with qualitative buyer feedback.